Michigan Engineering Online & Professional Education
Lead marketing designer and brand manager for the University of Michigan College of Engineering’s online and professional education. (formerly Nexus) 2025 ME-OPE brand refresh and website update In October 2024 the decision was made to rebrand Nexus as Michigan Engineering Online & Professional Education. This brand refresh also included revamping our website and shifting from…
Goldfish
The following series of videos showed parents that by using basic crafts a simple lunch can still be an adventure for their kids. These lived on an Amazon store page where parents could purchase Goldfish crackers and Ziploc bags.
T-Mobile
In-store Customer Service Tool for iPad Right-Fit Microsite and Eblast B2B Tech Innovation Center – Multitaction Touchscreen Experience Travel Fleet (starts at :05)
Tang
Our goal for this campaign was to bring Tang back to the lips of consumers. Yes, it was the drink of the 90s, but where has it been since? Still on the grocery store shelf. That’s right, Tang STILL exists! How awesome would it be if you were the one to point it out to…
Chobani
Chobani’s new kids yogurt comes in fun on-the-go pouches, has less sugar, and more protein than other competitor’s yogurts. This microsite takes users through a four-question “quiz” that leads them to a 75-cents-off coupon. No matter which option is clicked on, they’re shown the correct answer, and then offered to download the offer. Users could…
Kingsford Grilling @ Lowes
Kingsford Charcoal and Lowes are teaming up make the grilling department more interactive in-store. Included: site map, wireframes, and creative in testing. This experience would live on a 22″ touch-enabled monitor and allow shoppers to learn about basic grilling, see which grills and accessories are best for them, and find new recipes to explore at…
Ink from Chase
Web Banners (pitch work) Expedia partnership with Ink Insider – Website Marquee (produced work) Expedia partnership with Ink Insider – Statement Insert (produced work) Front Back Ink Insider Email (produced work)