Michigan Engineering Online & Professional Education
Lead marketing designer and brand manager for the University of Michigan College of Engineering’s online and professional education. (formerly Nexus) 2025 ME-OPE brand refresh and website update In October 2024 the decision was made to rebrand Nexus as Michigan Engineering Online & Professional Education. This brand refresh also included revamping our website and shifting from…
Campbell’s
Campbell’s newspaper trade ad addressing the company’s changes, while reassuring stability and positivity to the shareholders. Copy: Believe like a founder. Deliver like a leader. Care like a mom. Campbell’s is launching in a new direction, and while that’s exciting, we’re still going to deliver the same quality meals and snacks that are a large…
Tang
Our goal for this campaign was to bring Tang back to the lips of consumers. Yes, it was the drink of the 90s, but where has it been since? Still on the grocery store shelf. That’s right, Tang STILL exists! How awesome would it be if you were the one to point it out to…
Bluebird by American Express
Bluebird by American Express was an online/mobile banking service provided through Walmart. Their goal was to capture current Walmart employees and college students located away from their home bank. Ads ran in the Walmart employee magazine and college newspapers around the country.